Fashion Entrepreneur and Brand Founder

Kristine
Grigoryan

Founder, Kwisty Fashion Studio & School

Founder of the Kwisty clothing brand, Kwisty Fashion School, and the charitable foundation “One Family — One Power”. Over 13 years building fashion, education, and social impact in Armenia.

13+YEARS OF KWISTY

3ACTIVE VENTURES

2016BUSINESSWOMAN OF YEAR

Who am I

A creative leader
with purpose

Born in Yerevan. Married, mother of three. My career began in law and corporate sales, progressing through senior management roles in retail and telecoms before founding the Kwisty brand in 2012.

Today I lead three organisations: the Kwisty clothing brand producing men’s suits, wedding dresses and corporate uniforms, the Kwisty Fashion School training models, designers and stylists, and the charitable foundation “One Family — One Power” supporting orphaned children through free education and social integration.

Recognition

2016

Youngest Businesswoman of the Year

Ministry of Economy of Armenia

2024

Gold Medal — Aznavour Foundation

For contribution to culture and education

2025

Committee Chair

Charles Aznavour State College, Yerevan

2021–Now

Founder of Hello Kids Magazine

Women & teens lifestyle publication

Entrepeneurship

Building brands
that endure

Since 2012 · Flagship Brand

Kwisty Fashion Studio

Founded in 2012, Kwisty produces men’s tailored suits, women's wedding dresses and corporate uniforms.

2012–2025

Annual runway shows

13 consecutive seasons of the Kwisty Fashion Show, establishing the brand as Armenia's premier fashion event.

Since 2014 · Education

Kwisty Fashion School

Professional training for models, designers, and stylists. The school offers structured programmes, workshops, and masterclasses that bridge Armenia's creative talent with international standards.

Since 2015 · Social Impact

One Family — One Power

A charitable foundation supporting orphanages and underprivileged children. Kwisty School provides free education to orphanage residents, helping young people build futures through fashion and craft.

Professional Journey

A track record
ofresults

2006–2008

Branch Director

Stolitsa Electronics Retail Network

Managed full branch operations and business plan delivery
Optimised logistics and drove measurable sales growth
Expanded client base and launched targeted marketing strategies

2008–2009

Deputy Director, Sales

France Télécom Armenia

Launched a new telecom startup in the Armenian market
Delivered sales training programmes for the entire team
Contract extended in recognition of outstanding performance

2009–2012

Deputy Director, Sales & Marketing

Aray Company

Developed and executed growth strategies across multiple channels
Introduced new marketing solutions that raised brand visibility
Restructured business processes and built team effectiveness

2012–Now

Founder & CEO

Kwisty — Fashion, Education & Social Impact

Built three interlinked organisations: brand, school, and foundation
Grew Kwisty into Armenia’s most recognised fashion brand
During wartime (2020–21): pivoted production to sleeping bags for military
Launched Hello Kids magazine for women and teenagers (2021)

Education

Rooted in
knowledge

1998–2002

Astrakhan State University

Faculty of Law

2003

Moscow Business School Skolkovo

Business & Management

2005

Berlin University of Creativity & Leadership

Leadership & Creative Direction

2006-2007

Brera Academy of Fine Arts, Milan

Fine Arts & Fashion

KristineGrigoryan

A creative leaderwith purpose